13 October 2006
Women targeted by printing company
Women drive a hard bargain in business, so one printing company in South Wales is taking steps to prove they are up to the challenge.

As HSW Print launches a drive to capture the attention of women in business, David Hackman says, “Thirty years ago printing was an almost entirely male domain, in recent years women have rapidly overtaken men as professional print buyers. It is in response to this that we have developed the Iconic image campaign.”

The campaign, features a reworking of three iconic images, namely the Christine Keeler portrait, the American Beauty bed of roses and the ubiquitous tennis girl image.

In the series of postcards, Tonypandy based HSW Print, has taken recognisable images of female icons and given them a fresh new twist by posing them with men in a bid to make potential customers look twice at the services they are offering.

David added, “We are directly targeting the women who are the driving forces in the marketing, promotions and public relations industries and key print buyers.

“We hope it will make people sit up and take notice of us over our competitors. There are hundreds of printing companies out there and hundreds of print buyers but we believe that by taking a different approach we can stand out.

“We recognise that our quality, our efficiency and our prices can be matched by other printers, what we believe sets us apart is the added value we bring to client relationships. We try new things and like to hear new ideas from clients. It is this company ethos which we hope to get across in the campaign. “

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